Coca-Cola WW II Cardboard Grocery Display Sign: “Liberator” AP64

1943 Coca Cola grocery display sign “Liberator”. One of a series of war-time ad cards featuring American war-planes.

Board measures 13 x 15.

$95.

The Consolidated B-24 Liberator was an American heavy bomber, designed by Consolidated Aircraft of San Diego, California. It was known within the company as the Model 32, and a small number of early models were sold under the name LB-30, for Land Bomber. The B-24 was used in World War II by several Allied air forces and navies, and by every branch of the American armed forces during the war, attaining a distinguished war record with its operations in the Western European, Pacific, Mediterranean, and China-Burma-India Theaters.

Often compared with the better-known Boeing B-17 Flying Fortress, the B-24 was a more modern design with a higher top speed, greater range, and a heavier bomb load; however, it was also more difficult to fly, with heavy control forces and poor formation-flying characteristics. Popular opinion among aircrews and general staffs tended to favor the B-17’s rugged qualities above all other considerations in the European Theater. The placement of the B-24’s fuel tanks throughout the upper fuselage and its lightweight construction, designed to increase range and optimize assembly line production, made the aircraft vulnerable to battle damage. The B-24 was notorious among American aircrews for its tendency to catch fire. Moreover, its high fuselage-mounted “Davis wing” also meant it was dangerous to ditch or belly land, since the fuselage tended to break apart. Nevertheless, the B-24 provided excellent service in a variety of roles thanks to its large payload and long range.

The B-24 ended World War II as the most produced Allied heavy bomber in history, and the most produced American military aircraft at over 18,400 units, due largely to Henry Ford and the harnessing of American industry. It still holds the distinction as the most-produced American military aircraft.