ALCO, in its beginnings known as the American Lithograph Company, by a series of bold acquisitions, established what amounted to a printing monopoly for almost a century. They had a long involvement with Goodyear, for which this astonishing free-standing display triptych was created. The unsigned three part poster in its personalized frame is nothing less than a masterpiece of its kind, establishing poetically Goodyear’s total identification with rubber by choosing to portray, not a plantation, but rather an Edenic scene of rubber trees in their natural habitat. Here is the mystery and romance of rubber in the jungle, a lone parrot emphasizing rubber’s essential wildness at the source. And yet… and yet, if you look carefully, one tree has its bark delicately scored and a small pail at its base is receiving the precious latex…
And we have never seen another one remotely like this.
Central panel is 32 1/4″ x 44″, and the two flanking panels are 24 1/4″ x 34 1/4″ each.
Price on request.