The great Edward Penfield does a sophisticated “downtown” take on Valentine’s day for this poster: the couple looks bohemian, even literary, and the man has a cigarette in his mouth as he casually mails a card to a Valentine in front of his companion, who seems unfazed. 1890s cool.
His posters were bold and stood out from a distance with great clarity. As artists like Alphonse Mucha, Theophile-Alexandre Steinlen and Toulouse-Lautrec popularized the poster in Europe, Penfield accomplished the same feat in the United States. For his posters, Penfield utilized simple shapes and a limited palette of colors that lent themselves to the primitive methods of reproduction of the era.
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