Hires Rootbeer Bottle cap Tin Litho Sign. Original Condition. A1175

This beautiful Hires Rootbeer Sign is a Great survivor. Circa 1950’s.Large and in charge as they say 34.5 x 34.5 in size. Well Marked Made in the USA. Factory marked as well. Very little wear to edges is all. As close to Mint as you may find.

Hires Root Beer was created by Philadelphia pharmacist Charles Elmer Hires. The official story is that Hires first tasted root beer, a traditional American beverage dating back to the colonial era, while on his honeymoon in 1875.[1] However, historical accounts vary and the actual time and place of the discovery may never be known.[2] By 1876, Hires had developed his own recipe and was marketing 25-cent packets of powder which each yielded five gallons of root beer. At Philadelphia’s Centennial Exposition in 1876, he cultivated new customers by giving away free glasses of root beer. Hires marketed it as a solid concentrate of sixteen wild roots and berries. It claimed to purify the blood and make rosy cheeks.[3] In 1884, he began producing a liquid extract and a syrup for use in soda fountains, and was soon shipping root beer in kegs and producing a special fountain dispenser called the “Hires Automatic Munimaker.” In 1890, the Charles E. Hires Company incorporated and began supplying Hires root beer in small bottles[4][5] claiming over a million bottles sold by 1891.[6]

But Hires’s choice of name for his product caused a problem: the word “beer” drew the wrath of the temperance movement[citation needed]. He had his root beer tested by a laboratory, and trumpeted their conclusion that a glass of his root beer contained less alcohol than a loaf of bread.[citation needed] Hires Root Beer was promoted as “The Temperance Drink” and “the Greatest Health-Giving Beverage in the World.” Hires advertised aggressively, believing “doing business without advertising is like winking at a girl in the dark