Utterly simple, serviceable and beautiful. The ideals of the Arts & Crafts movement embodied.
Roycroft was a reformist community of craft workers and artists which formed part of the Arts and Crafts movement in the USA. Elbert Hubbard founded the community in 1895 in the village of East Aurora, Erie County, New York, near Buffalo. Participants were known as Roycrofters. The work and philosophy of the group, often referred to as the Roycroft movement, had a strong influence on the development of American architecture and design in the early 20th century.
A quotation from John Ruskin formed the Roycroft “creed”: “A belief in working with the head, hand and heart and mixing enough play with the work so that every task is pleasurable and makes for health and happiness”.