“Thirsty? Just WHISTLE” Tin Litho Soda Pop Sign 1936 AP522 SOLD

What a charmer! That littleĀ elf with the natty tie and vest and Argyll panties and green tights bringing that Golden Orange Goodness.

26″ wide x 30″ tall.


So who invented Whistle soda?

Charles Leiper Grigg was born in 1868 in Price’s Branch, Missouri. As an adult, Grigg moved to St. Louis and started working in advertising and sales, where he was introduced to the carbonated beverage business. By 1919, Charles Leiper Grigg was working for a manufacturing company owned by Vess Jones. It was there that Grigg invented and marketed his first soft drink called “Whistle” for the Vess Soda Company. Vess Soda is a brand of soft drink manufactured and distributed primarily in the St. Louis, Missouri, metropolitan area. The company was founded in 1916. During the height of its popularity, Vess had bottling plants in Ashville, NC; Lafayette, IN, Cincinnati, OH; and elsewhere.

Flavors include the standard cola and fruit flavors; Vess is well-known for their orange soft drink, “Whistle”. The cream variety is an unusual deep pink color. Vess-Up is their lemon lime soda. There is also a pineapple, blueberry and kiwi-strawberry soda.

Vess soda is sold in small plastic bottles, cans, as well as 2 and 3-litre bottles. The slogan on their labels is “The Billion Bubble Beverage”.

Charles Leiper Grigg, who had developed the orange Whistle flavor for Vess, later founded 7Up with a lithium and lemon-lime flavor.

Definitely the big time.